Brand Design
Elevate
2024
Elevate specialises in photography and video marketing, dedicated to providing businesses with compelling visual content to boost their online presence. The branding brief for Elevate sought a design characterised by professional, clean lines and a contemporary aesthetic, conveying a sense of ascent and progression.
Elevate's branding features a logo that is a stylised letter "e" with an angle through creating a three-dimensional and uplifting effect on the strokes. The colour palette combines vibrant electric purple, deep charcoal blue, and pastel yellow/green for a dynamic and harmonious presentation across digital platforms.
Miro
2024
Miro is a restaurant located in a 1934 heritage building in Christchurch. The venue offers a warm, welcoming atmosphere, exceptional hospitality, and a refined culinary experience. It is an ideal setting for both casual dining and special events.
The logo for Miro is designed to echo the building’s architectural charm, featuring the letter "M" set within the iconic archway and complemented by the staircase leading up to the restaurant. The intricate line work enhances this connection, while the selected typeface, Montecatini Pro, adds a touch of boldness, architectural elegance, and timeless class. This design not only mirrors the building’s heritage but also evokes the refined and immersive dining experience that Miro offers.
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